FAQ
- 2013-03-28 10:58:03
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Here are some numbers to demonstrate that lenticular product draw attention, create excitement and drive sales.From TIME Magazine (Lenticular ad vs. conventional print ad)96% of the readers recalled seeing the 3D Lenticular ads.91% reported reading more than half of the article that the ad was attached to (30-40 % is typical for flat conventional print ads).72% retained the association between the lenticular ad and the company that placed it.69% were favorably disposed towards the 3D lenticular ad, compared to 14% among those exposed to the same ad in flat print.62% of the readers responded that it increased their appeal to the company that placed the ad.From EASTMAN Kodak (study of a 3D Lenticular displays in malls)58% of the stores’ customers remember seeing the display. Only 7% recall seeing one of the traditional 2D displays.When used in conjunction with stores in the mall, the stores saw sales increase by up to 12%.Customers were drawn to the stores with the 3D Lenticular displays.Stores that had the 3D displays indicated they had a 34% increase of consumer traffic.From a well-known beverage company (3D lenticular display in conjunction with their product)During the research, they randomly asked consumers that selected their product the reason for their purchase.21% stated that they normally don’t drink that brand, but because the display, they thought they would give it a try.When the test was completed the Company returned to the stores (15 days later) and asked consumers if they remembered the Lenticular display.91% of the consumers recalled seeing the display31% asked about the product34% could not recall what the competitors display (conventional 2D printed) looked like1.3% demonstrated a change in brand loyalty.Here are some numbers to demonstrate that lenticular product draw attention, create excitement and drive sales.From TIME Magazine (Lenticular ad vs. conventional print ad)96% of the readers recalled seeing the 3D Lenticular ads.91% reported reading more than half of the article that the ad was attached to (30-40 % is typical for flat conventional print ads).72% retained the association between the lenticular ad and the company that placed it.69% were favorably disposed towards the 3D lenticular ad, compared to 14% among those exposed to the same ad in flat print.62% of the readers responded that it increased their appeal to the company that placed the ad.From EASTMAN Kodak (study of a 3D Lenticular displays in malls)58% of the stores’ customers remember seeing the display. Only 7% recall seeing one of the traditional 2D displays.When used in conjunction with stores in the mall, the stores saw sales increase by up to 12%.Customers were drawn to the stores with the 3D Lenticular displays.Stores that had the 3D displays indicated they had a 34% increase of consumer traffic.From a well-known beverage company (3D lenticular display in conjunction with their product)During the research, they randomly asked consumers that selected their product the reason for their purchase.21% stated that they normally don’t drink that brand, but because the display, they thought they would give it a try.When the test was completed the Company returned to the stores (15 days later) and asked consumers if they remembered the Lenticular display.91% of the consumers recalled seeing the display31% asked about the product34% could not recall what the competitors display (conventional 2D printed) looked like1.3% demonstrated a change in brand loyalty.
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